EAT – The European Art of Taste is a campaign for promoting Designation of Origin olive oil, wines,
processed meats and cheeses from Tuscany.
The project is sponsored by:
Olio Chianti Classico DOP
Prosciutto Toscano DOP
Pecorino Toscano DOP
Vino Chianti Classico DOCG
The project is co-financed by the European Community, for three years.
Events are scheduled to be held in the UK, in Italy and in Germany.
DOP e IGP
To protect the specificity of certain foods, the European Union has launched a set of rules and created two labels: DOP (PDO – protected designation of origin) and IGP (PGI – protected geographical indication) with a view to safeguarding both the name of each labelled product and its specific nature and characteristics from imitation and abuse, besides supporting production and helping consumer choice, with regard to quality agricultural products and foodstuffs, by providing information and guarantees about their principal features and qualities.